Science communication can roughly be divided into two groups of people- science communication researchers and science communication practitioners (usually active researchers in other fields). While SciComm practitioners have a great amount of empirical information and practical skills to communicate their research, they often have little knowledge of the field of science communication research itself.
We apply evidence-based rigor to our own fields of research; why not do the same with our science communication? ISASC aims to develop guidelines for good SciComm practice, drawing on communication research and existing knowledge to improve the impact and efficiency of our science communication efforts.